As the Regional Sales Manager – Southern Africa, your primary function is to lead,
support, and develop the Alu-Cab Southern Africa B2B sales network, dealer relationships,
sales support functions, and associated commercial operations to ensure sustainable sales growth,
dealer development, operational alignment, and strong customer relationships across the region.
 

You will use your experience, commercial understanding, and leadership ability to actively
promote and grow the Alu-Cab brand across all relevant sales channels within the Southern
African territory. This includes identifying and developing new business opportunities,
supporting dealer growth, maintaining existing customer relationships, improving product placement
and brand visibility, and ensuring alignment between sales, operations, technical support,
customer service, and warehousing functions.
 

The role is responsible for overseeing the Southern African sales territory,
supporting strategic business development initiatives, leading the B2B sales team and
associated support functions, and ensuring strong communication and operational alignment
throughout the business.
 

This role will also oversee and support the growth, operational alignment, customer experience,
and commercial performance of the Alu-Cab Fitment Centre to ensure alignment between retail operations,
workshop operations, customer experience, and the broader regional commercial strategy.
 

The role requires strong commercial leadership, dealer network management, relationship-building ability,
operational understanding, strategic thinking, and the ability to manage multiple commercial priorities
within a fast-moving and growing business environment.
 

This position requires travel and customer engagement throughout Southern Africa, including dealer visits,
industry events, exhibitions, and business development activities.
 

Core Responsibilities

Regional Sales & Territory Management

• Develop and implement effective regional sales and market development strategies
  to support sustainable business growth within the Southern African territory.
• Manage and oversee the Southern Africa dealer and distributor network.
• Oversee and build & Contribute to the growth of the the Alu-Cab Fitment centre.
• Identify and develop opportunities relating to new markets, dealer growth,
  customer expansion, strategic partnerships, and sales channel development.
• Maintain and grow all relevant B2B sales channels and commercial opportunities within the territory.
• Drive product placement and visibility across all relevant sales and dealer channels within the territory.
• Build, maintain, and strengthen long-term relationships with dealers, distributors,
  fleet customers, commercial partners, and industry stakeholders.
• Maintain structured dealer engagement and regular customer communication throughout the region.
• Understand customer requirements and respond effectively with commercial
  solutions and development plans.
• Monitor industry trends, customer behavior, competitor activity, market opportunities,
  and commercial risks within the territory.
• Position Alu-Cab products and services effectively within the market to strengthen
  overall brand visibility and value proposition.
• Ensure high levels of dealer support, customer service, and commercial follow-through.

Sales Team Leadership & Operational Support

• Manage, support, motivate, and develop all B2B sales personnel within the Southern African
  sales structure.
• Build, develop, and lead regional sales and support teams as the territory and business
  requirements grow.
• Oversee Brand Representatives, B2B Sales Support, Technical Sales Support, and associated
  commercial support functions.
• Provide leadership, mentorship, accountability, and operational support to all reporting
  departments and team members.
• Assist with territory management, customer prioritization, dealer visit schedules, and
  operational planning.
• Monitor sales activity, dealer engagement, sales performance, and operational follow-through
  across the team.
• Promote operational efficiency and alignment between sales, support, technical, warehouse,
  logistics, and operational departments.
• Lead through professionalism, accountability, communication, and operational support.

Business Development & Market Growth

• Identify and pursue opportunities relating to new markets, customer growth, dealer expansion,
  and strategic partnerships.
• Develop and implement sales programs, dealer initiatives, and commercial growth strategies
  to meet sales targets and market objectives.
• Analyse market information, sales data, customer feedback, and consumer trends to improve
  sales performance and territory development.
• Identify promotional opportunities, dealer marketing initiatives, and visibility opportunities
  to improve revenue growth and market presence.
• Work closely with Marketing regarding promotions, launches, activations, dealer support initiatives,
  and sales campaigns.
• Increase and maintain strong Alu-Cab brand visibility through dealer engagement, activations,
  events, and customer interaction.
• Research competing products, brands, and market positioning to support strategic commercial
  decision-making and ensure Alu-Cab remains competitive within the territory.

Regional Sales & Commercial Oversight

• Oversee and support the growth, development, operational alignment, and commercial
  performance of the Alu-Cab Fitment Centre.
• Support alignment between the retail showroom, workshop operations, customer experience,
  and broader B2B commercial strategy.
• Assist with developing the Fitment Centre as a strong brand, customer engagement, and
  revenue-generating environment aligned with the Alu-Cab customer experience standards.
• Support operational efficiency, customer service standards, sales growth, showroom presentation,
  and fitment centre performance together with management and operational teams.
• Assist with identifying opportunities to improve retail sales performance, customer experience,
  operational systems, and workshop alignment within the Fitment Centre.
• Ensure alignment between the Fitment Centre, B2B sales activities, technical support functions,
  and broader regional commercial objectives.

Customer Relationship Management

• Maintain strong customer relationships and support key dealer and strategic customer accounts.
• Service and support with the current dealer and distributor network while developing new
  customer relationships.
• Ensure customer concerns, escalations, and operational challenges are managed professionally
  and effectively.
• Support customer satisfaction through structured communication, responsiveness,
  and operational follow-through.
• Assist with resolving commercial, operational, or dealer-related concerns where required.
• Maintain a customer-focused and solutions-driven approach across all customer and dealer interactions.

Operational & Commercial Coordination

• Coordinate communication between Sales, Operations, Technical Support, Warehouse, Logistics, Finance,
  Marketing, Customer Support, and associated departments.
• Liaise with Finance, Warehouse, Logistics, and operational departments where necessary to support
  customer requirements and commercial operations.
• Support alignment between dealer expectations, sales commitments, stock availability, operational capacity,
  and customer delivery.
• Identify opportunities to improve operational efficiency, communication, and sales processes.
• Monitor dealer support functions, sales administration standards, and customer communication processes.
• Support operational alignment between B2B sales, support departments, and the Fitment Centre operations.

Reporting & Administration

• Maintain and oversee accurate dealer, customer, and sales information within internal systems.
• Monitor sales pipelines, customer activity, reporting structures, and dealer engagement records.
• Ensure sales reporting, operational communication, and commercial administration
  standards are maintained.
• Maintain dealer visit schedules and customer engagement plans for the regional sales team.
• Support implementation and maintenance of structured reporting and communication systems
  across the B2B department.
• Attend and lead sales meetings, planning meetings, and commercial review sessions where required.
• Communicate regularly with management regarding territory performance, market feedback,
  operational concerns, and commercial opportunities.

Events, Travel & Industry Engagement

• Conduct dealer visits with the B2B Representatives and maintain structured dealer visit
  schedules throughout the territory.
• Attend trade shows, exhibitions, expos, launches, activations, dealer events, club days,
  and industry-related events as required.
• Arrange and support dealer open days, dealer Saturday support activities, and
  customer engagement initiatives where required.
• Support dealers with marketing activities, product visibility initiatives,
  and customer engagement opportunities.
• Represent the Alu-Cab brand professionally during all customer-facing and industry engagements.
• Build relationships with industry partners, suppliers, clubs, and associated business networks.
• Visit relevant industry shows and exhibitions to network with industry stakeholders
  and identify market opportunities.

Other

When operationally required, you may be required to:

• Support B2B customer service and dealer support functions.
• Assist with operational escalations and dealer communication.
• Support overflow commercial and operational activities where required.
• Assist with strategic planning, sales forecasting, and operational alignment initiatives.
• Support implementation of commercial systems, operational procedures, and process improvements.

KPI Measurement Areas

Your performance measurement will include:

• Regional sales growth and sales performance.
• Dealer growth and dealer network development.
• Customer retention and dealer satisfaction.
• Sales team performance and operational alignment.
• Dealer engagement and communication standards.
• Market development and business growth initiatives.
• CRM compliance and reporting standards.
• Operational coordination and commercial follow-through.
• Brand visibility and market presence.
• Performance and growth of the Alu-Cab Fitment Centre.
• Contribution toward overall commercial performance and strategic growth.

General Requirements

• Maintain professional communication and conduct at all times.
• Maintain strong commercial, operational, and dealer network knowledge.
• Maintain structured communication with customers, dealers, and internal departments.
• Operate proactively and manage multiple commercial priorities effectively.
• Maintain strong understanding of the outdoor, overland, and vehicle accessory industry.
• Maintain enthusiasm and passion for the outdoor lifestyle and vehicle industry.
• Demonstrate strong organizational ability, leadership capability, and problem-solving aptitude.
• Support collaboration between sales, operations, technical support, customer service,
  warehousing, logistics, and management teams.
• Maintain a solutions-driven and growth-focused approach.
• Maintain confidentiality regarding customer, operational, and commercial information.
• Be comfortable with regular travel and dealer engagement activities throughout Southern Africa.

All travel and related business expenses must be approved in accordance with company policy prior to being incurred.
 

Please forward your C.V to

applications@alu-cab.co.za

About Us:

At Alu-Cab, we don’t just manufacture products, we enable adventure.
Born from a passion for exploration and engineered for the world’s toughest environments, Alu-
Cab is a global leader in premium overlanding and 4×4 vehicle accessories. From rooftop tents
and canopies to expedition-ready vehicle systems, our products are trusted by adventurers,
explorers, and outdoor enthusiasts across the globe.
 

With a reputation built on innovation, durability, and uncompromising quality, Alu-Cab continues
to grow its international footprint while staying true to its roots: smart design, precision
manufacturing, and a culture driven by performance and teamwork.
 

About the Role:

At Alu-Cab, we don’t just build products – we build careers. Our production floor is a hub of
teamwork, energy, and pride where every product you help create makes a real difference. If
you are reliable, hardworking, and looking for a role where your contribution is valued, this is
your chance to be part of something bigger.
 

As an engineering administrative assistant, your role is pivotal in ensuring the smooth
functioning of engineering projects and teams.
 

Location: Cape Town
Industry: Manufacturing (Unionised environment)
Bargaining Council: MIBCO
 

Reporting:

The successful incumbent will be reporting to the Engineering Project Manager
 

Key Responsibilities:

Logistics:

• Transport & Deliveries. Managing all internal and external transport requests for the
  Engineering & R&D team
• Receipting R&D deliveries
• Monthly Stock take, weekly monitoring, and assistance in R&D
• Coordinate and assist with planning the schedule for the R&D space
• Weekly Schedule and Daily task completion monitoring in R&D
• Job Card Completion for each project
• Manage time study exercises when building new products to support integration into the
  other departments.
• Assist with compiling assembly instruction documents based on feedback from the R&D and
  Engineering teams.

Scheduling and Coordination:

• You’ll manage calendars, schedule meetings, and coordinate appointments for engineering
  staff. This might involve arranging meetings with clients, vendors, and other stakeholders, as
  well as coordinating travel arrangements.

Document Management:

• You’ll be responsible for organizing and maintaining engineering documents, such as fitment
  instructions, technical drawings, specifications, and reports. This may involve creating filing
  systems, scanning documents, and ensuring version control.

Correspondence and Communication:

• You’ll handle emails, phone calls, and other forms of communication on behalf of the
  engineering team. This could include drafting emails, answering inquiries, and relaying
  messages to appropriate parties.

Project Support:

• You’ll assist with various aspects of engineering projects, such as preparing project
  proposals, tracking project timelines, and compiling progress reports. This might also involve
  assisting with budget management and procurement of materials.

Data Entry and Analysis:

• You may be responsible for entering data into spreadsheets or databases, as well as
  performing basic analysis on that data. This could include tracking expenses, compiling
  survey results, or generating simple reports.

Meeting Support:

• You’ll provide administrative support during meetings, such as taking minutes, distributing
  agendas, and preparing presentation materials. You may also be responsible for setting up
  audiovisual equipment and ensuring that meeting rooms are properly equipped.

Resource Management:

• You’ll help manage resources such as office supplies, equipment, and software licenses for
  the engineering team. This might involve ordering supplies, maintaining inventory records,
  and coordinating equipment repairs or upgrades.

Quality Assurance:

• You’ll assist with quality assurance processes by helping to maintain documentation of quality
  standards, tracking non-conformances, and participating in audits or inspections.

Resource Management:

• You’ll help manage resources such as office supplies, equipment, and software licenses for
  the engineering team. This might involve ordering supplies, maintaining inventory records,
  and coordinating equipment repairs or upgrades.

Quality Assurance:

• You’ll assist with quality assurance processes by helping to maintain documentation of quality
  standards, tracking non-conformances, and participating in audits or inspections.

What We’re Looking For:

Experience and Qualifications:

• MUST have Matric.
• Experience in business administration, engineering, or a related field preferred.
• Previous experience in an administrative role, preferably in an engineering, or technical
  environment.
• Drivers lisence ESSENTIAL
• Strong organisational skills and the ability to prioritise tasks to meet deadlines.
• Excellent communication skills, both written and verbal, with the ability to interact
  professionally with internal and external stakeholders.
• Proficiency in Google Suite – Google Drive, Sheets, Forms, Slides and Docs
• Proficient in Asana

Key Competencies

• Attention to detail and accuracy in data entry and record-keeping.
• Ability to work independently with minimal supervision and as part of a team.
• Knowledge of engineering terminology and processes is a plus.
• Must be open to working in an Agile environment with constant change

Working Conditions

• Work is performed on the manufacturing production floor.
• The role involves standing, walking, bending, and lifting throughout the shift.
• All employees must comply with health and safety requirements and wear personal protective
  equipment (PPE) as required.

If you’re passionate about excellence, thrive in a fast-moving environment,
and want to be part of a brand that fuels adventure worldwide — Alu-Cab is
the place to build your career.

Send your CV with a covering letter of motivation to

applications@alu-cab.co.za

Deadline: 30 April 2026

The Company is an equal opportunity employer and is committed to the principles of the Employment Equity Act (55
of 1998). In line with our Employment Equity Plan, preference may be given to suitably qualified candidates from
designated groups. The Company welcomes applications from persons with disabilities.