Department:
Marketing
Job Summary:
We are seeking a talented and creative Content Creator and Graphic Designer to join our dynamic team. The ideal candidate will have a passion for visual storytelling, a keen eye for design, and the ability to produce engaging content across various platforms. This role requires a combination of graphic design expertise, content creation skills, and a deep understanding of brand aesthetics.
Reporting:
The successful incumbent will be reporting to the Brand Manager
Duties/Responsibilities:
The duties and responsibilities include the following and will be amended from time to time due to operational requirements.
Content Creation:
- Conceptualize, develop, and produce high-quality visual content for digital and print platforms.
- Create visually appealing graphics, images, and multimedia elements that align with brand guidelines.
Graphic Design:
- Design marketing collateral, social media assets, email templates, and other promotional materials.
- Develop visually stunning and on-brand graphics for various projects and campaigns.
Brand Consistency:
- Ensure consistency of brand aesthetics across all design and content elements.
- Collaborate with stakeholders to understand and adhere to brand guidelines.
Content Strategy:
- Work with the content and marketing teams to contribute to content strategy and planning.
- Provide creative input for campaigns, ensuring visual elements enhance the overall messaging.
Social Media Creatives:
- Create social media graphics and visuals that capture audience attention and drive engagement.
- Stay informed about social media trends and design best practices.
Photography and Image Editing:
- Capture and edit high-quality images to be used across various channels.
- Enhance and retouch photographs to meet visual standards.
Collaboration with Cross-Functional Teams:
- Collaborate with writers, marketers, and other team members to bring creative ideas to life.
- Participate in brainstorming sessions and contribute to the ideation process.
Skills & Abilities
- 3+ years of experience in graphic design and content creation.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
- Proficiency in Lightroom Classic
- Strong portfolio showcasing a range of design and content creation projects.
- Knowledge of current design trends, color theory, and typography.
- Experience with video editing and multimedia production.
- Excellent communication skills and the ability to collaborate in a fast-paced team environment.
- Detail-oriented with a commitment to delivering visually stunning and effective designs.
Qualification
- Diploma or Degree in Graphic Design, Animation, Multimedia Arts, or related fields.
- Vehicle knowledge is an advantage, but what’s more important is a passion for the brand and the outdoors. We’re looking for a teammate who shares our love for camping, overlanding, and 4x4ing.